Branded merchandise, education, ROI, and more from Idzyne

July 23, 2013 | Filed Under Uncategorized | Comments Off on Branded merchandise, education, ROI, and more from Idzyne

Educating and helping to improve ROI using branded merchandise

 

Not everyone loves or uses promotional products to the same degree.  But most everyone at some point will want some form of a uniform, embroidered button down or polo shirts, they may need awards, executive gifts, new employee kits, marketing materials, trade show badges, lanyards, show bags, a padfolio with a pen, t-shirts or some other form of take away within budget.  Maybe its something warmer for an offsite like an embroidered fleece.  If they are managing events they may also need or use directional signage, popups, stands or banners.

 

The School of Swag is important training for anyone who buys and regularly utilizes branded merchandise in their job.  This is an opportunity to find out insider information that will give you a comprehensive understanding of the industry and how to apply this knowledge to obtain cost savings, save time and create best practices for your company.

 

We have done a few of these for clients.  Idzyne can also do this in a half day version for a fee if interested.  Email idea@idzyne.com for questions.  For a small sampling of recent more interesting projects, go to idzyne.com/rock or idzyne.com/Adobe-Converse

 

Who Should Attend?

 

Marketing Managers                        Purchasing Managers

Product Managers                            Advertising Agency Personnel

Administrative Assistants                Trade Show & Event Managers/Coordinators

 

Curriculum

 

Basic facts about the business of branded merchandise

  • Explanation of industry affiliations and associations
  • How they work and why.
  • Why it matters to you.

 

How to optimize branded merchandise for the best return

  • How promotions can make significant impact to your goals.
  • Why your purchases must reflect the company brand vision
  • How to measure the success of the spend.
  • Project your ROI before you buy

 

What you need to know to get quotes and make knowledgeable purchases

  • Samples
  • Product Availability
  • Artwork
  • Proofs
  • Overs/Unders
  • Shipping
  • Payment Terms
  • Order cancellation

 

Order management

  • Entry
  • Follow-up
  • Invoicing
  • Freight check
  • Packing slips
  • Work back schedules

 

 

 

Imprinting Methods

  • Offset printing
  • Digital
  • Screen Printing
  • Foil stamping
  • Pad printing
  • Embroidery
  • Engraving
  • Die Striking

Art

  • Logo replication and accuracy
  • Color matching, do’s and don’ts
  • Design and layout

 

How to select the right promotional partner

  • Price v. Value add
  • Special pricing and how to get it
  • Creativity and why you need it
  • How to partner with someone that knows your specific needs
    • Channel marketing
    • Trade shows and events
    • HR, Employee recruitment and retention
    • Safety
    • Product Release
    • Press Kits

 

ROI- How to creatively integrate products into programs that have impact

 

How to make real Eco-conscious purchases that have meaning

 

Importing- When to do it and when not to

 

Incentives (Different and the same as Promotional Products)

 

RFP’s – The how and what to ask to get real savings